Interview with the Commercial Director
What is Prosafe Group today?
In short, we're never standing still! We work with full dedication, constantly moving forward, seeking new ideas, improving our products, and expanding our horizons. PROSAFE Group is a team of professionals and a leading Russian manufacturer of personal protective equipment. We produce certified workwear (suits, coveralls, etc.) and various work shoes. We also manufacture hiking and casual footwear under our own brand, WANNGO, and are the exclusive distributor of ELKLAND. All our products are made from natural, high-quality materials and fully comply with Russian safety standards.
What types of PPE and footwear does PROSAFE Group offer?
PROSAFE Group's product range includes a basic set of PPE: we design and manufacture protective suits, coveralls, jackets, and bib overalls that meet all industrial standards. As for footwear, we offer various categories: work shoes, boots, and boots with enhanced protection (with metal or composite toes), as well as sneakers and sandals for professionals who need lightweight and comfortable footwear. PROSAFE Group also produces military footwear (ankle boots). Our catalog includes work sneakers, ankle boots, boots, and boots suitable for a wide range of working conditions and weather conditions.
Do you work only in the Russian market or do you supply products abroad?
Although our primary focus is on the Russian market, we also actively operate internationally. PROSAFE Group products are certified according to the technical regulations of the Customs Union and are available in all CIS countries. Specifically, we supply safety footwear and workwear to Kazakhstan and Belarus, as well as other neighboring countries. We create reliable logistics chains and services for our partners in Kazakhstan, Belarus, and other regions. A wide network of branches and partner outlets allows PROSAFE Group to operate effectively even in the most remote corners of Russia and the CIS.
What are your company's core values and how are they reflected in your product?
PROSAFE Group's core value is protecting people's lives and health. We protect those who wear our clothing and footwear, as well as those who work in our production facilities, creating a safe environment for everyone.
We focus on maximum safety: each model undergoes rigorous certification according to technical regulations, confirming its protective properties. At the same time, it's important for us to combine safety with comfort and ergonomics: shoes should fit comfortably, and clothing should be easy to move and breathe. We believe that high-quality personal protective equipment helps people feel confident and protected, which is why every PROSAFE Group product is created with attention to the real needs of our customers.
What companies or distributors do you work with in the PPE market?
We maintain close business contacts with many leading players in the personal protective equipment market, including major distributors, industrial enterprises and corporations, chain retailers of workwear and safety footwear, government and municipal organizations, and, of course, marketplaces. Professional connections with industry colleagues help us better understand market needs and quickly optimize our products.
Tell us how the last three years have gone for your company.
"The last three years have been a time of rapid change and exciting events for our company. We actively participate in professional events and continue to amaze industry experts.".
In 2023, we participated in the BIOT exhibition in Moscow. This allowed us to increase PROSAFE brand awareness among professionals.
2024 was also a busy year: we presented our developments at the All-Russian Occupational Safety Week (VNOT) and the Electrical Engineering and Engineering Systems Forum (EESF) in Moscow.
In 2025, we'll once again be participating in this year's largest industry events. We've updated the PROSAFE catalog and added new developments, but you'll learn more about all of this at the anniversary VNOT 2025.
Over the years, we have significantly strengthened our distribution network, adapted production to modern requirements, including new regulations and standards, and expanded our sales geography. PROSAFE Group products have become noticeably more popular thanks to our team of specialists.
You frequently participate in exhibitions. What benefits does PROSAFE Group gain from participating in such events?
Occupational safety exhibitions and forums are vital platforms for PROSAFE Group. At these events, we have the opportunity to personally interact with specialists from various companies and leading occupational safety engineers. Exhibitions provide an opportunity to hear feedback, learn about new customer needs, and establish connections with potential partners. Furthermore, participation in such prestigious events as VNOT and BIOT strengthens PROSAFE Group's reputation and demonstrates our openness to collaboration. For example, at the BIOT-2024 exhibition, we showcased our cutting-edge solutions at our partner Komus's stand, organizing consultations and special demonstrations, which helped expand our customer base and attract attention to the brand. Overall, exhibitions allow us to stay close to the market and respond promptly to its needs
Are you planning to participate in VNOT-2025? What do you plan to show at the exhibition?
— Yes, we're preparing several exciting new products for VNOT-2025. Specifically, we'll be showcasing footwear with arc protection, new anti-static models, and the full line of our SPORT series, including the 832 sports model—lightweight and modern low-top shoes for mobile professionals. We'll also be presenting the updated ELKLAND PROFI+ series, offering enhanced protection and comfort for demanding work environments. Our booth will feature the first print edition of the new PROSAFE 2025 catalog, outlining key developments for the year ahead, including special projects for major clients. Visitors to the PROSAFE Group booth will thus be able to see the most cutting-edge occupational safety solutions and receive comprehensive information about our products. We're also already preparing to participate in the BIOT-2025 exhibition to present our new products to a wider audience
What do you consider to be the most significant achievement of PROSAFE Group in recent years?
—I consider the successful introduction and certification of our PROSAFE SPORT line of safety footwear to be one of PROSAFE Group's most significant achievements in recent years. One of the low-top models in the series was named one of the "Top 12 New Products on the PPE Market for May 2025" by the industry portal ot-media.ru
Source:
https://ot-media.ru/pro/analytics/top-12-novinok-na-rossiyskom-rynke-siz-za-may-2025-goda
I'm also proud that we've significantly expanded our product range and sales geography over the years. PROSAFE Group products are used in a variety of industries, including retail and marketplaces, food production, mechanical engineering, the oil and gas sector, mining, and transportation companies. We've established partnerships with major retailers, implementing special projects for Wildberries, Magnit, and Ozon. Our clients include major holdings and organizations that hold leading positions in their fields. These include Miratorg, Rossiya Airlines, Delovye Linii, KAMAZ, and Mechel, as well as RUSAL and Gazprom holding companies, and retailers such as Perekrestok, VkusVill, and many others. These achievements have been made possible by the hard work of our close-knit team of professionals, who strive daily to create the best product. Today, PROSAFE is perceived as a reliable partner – this, in my opinion, is our main achievement: we have become a recognizable brand with a high level of trust in the PPE market.
Do you have a favorite PROSAFE shoe model that has surprised you with its sales results?
— Yes, and not just one. My personal favorite was the 832 model from the SPORT line.
Lightweight, functional, and fully certified for serious protection, it instantly won over customers, with sales exceeding expectations. We're delighted that the entire SPORT line, not just the 832, was a hit: the models in this series combine the comfort of athletic footwear with protective properties, making them popular with professionals across a wide range of fields. It's worth noting that the ORANGE line and the PROSAFE hiking collection have also proven themselves, earning excellent reviews and high customer loyalty.
What model or type of safety footwear is currently most in demand among customers?
— Among the bestsellers, of course, is our model 12.
It holds a special place in the line—it turns 20 this year, and we'll celebrate its "birthday" on September 22. For the PPE market, such a long service life is an indicator of its reliability and customer trust. Demand is also growing for lightweight and versatile models: for example, the low-tops from the SPORT series, which look like sneakers but meet all safety standards. Overall, customers want reliable, yet comfortable and "mobile" footwear. It's important for us to offer precisely these balanced solutions, which is why these models are currently at a peak in demand. Customers also value product safety and compliance with all established standards. All our products have undergone rigorous certification and have received an official approval from the Ministry of Industry and Trade
What regulatory changes, such as the new ETN (Unified Technical Standards), have impacted the PROSAFE Group's product range?
With the introduction of the new Unified Standards for the Issuance of PPE (USTP), we significantly revised our product range. These standards significantly tightened requirements for protective clothing and footwear across various industries. PROSAFE Group responded promptly – we updated our safety footwear line, adding models that fully comply with the new regulations. To assist our clients, we offer footwear tailored to their specific risks and USTP requirements. As noted in our materials, our transition to the new standards is proceeding more smoothly: PROSAFE Group is ready to ensure a smooth transition by offering products that already comply with these standards. Therefore, key changes (the new USTP and other standards) entail the expansion of our technical solutions – we are focusing on maximum compliance with the new regulations and market needs.
What do you think is more important in safety footwear: design, functionality or versatility?
In my opinion, functionality and safety are the most important aspects of safety footwear. This is the foundation without which any design and versatility are meaningless, as the primary purpose of safety footwear is to ensure the safety and health of workers in the most challenging conditions.
However, today's market demands aesthetics and convenience, so design and a high level of comfort play a crucial role. They help improve comfort and motivation to wear, which is especially important during long-term use.
The ideal product is a balance of all three aspects: reliable protection, convenience, and modern design. However, safety and compliance must always remain a priority.
How do you collect and analyze feedback from the market and customers?
Feedback is our primary focus. Firstly, we carefully address our corporate clients' requests: PROSAFE Group managers hold regular meetings and surveys to gather feedback on how our models perform in production. Secondly, we actively analyze reviews on marketplaces and online stores where our shoes are sold (for example, Ozon and Wildberries). This allows us to receive feedback from real customers, identify the strengths of popular models, and identify areas for improvement for those that don't yet fully meet expectations. Furthermore, at exhibitions and seminars, we personally interact with specialists and learn their opinions on our products. All these feedback channels allow us to quickly improve our product line: if we see a request for an improvement or a new feature, we incorporate it into our development
How has the workwear and safety footwear market changed over the past five years?
The workwear and safety footwear market has become much more technologically advanced and user-focused. Firstly, attention to safety has increased: the introduction of new regulations (such as the Unified Tariff Requirements) and a general emphasis on occupational health have forced manufacturers to offer more advanced products. Customer demands have also changed: now they want not just "durable boots," but footwear with specific, specialized features, yet still lightweight and comfortable. Secondly, competition in the domestic market has intensified, including thanks to import substitution, which has led to the growth of domestic production. All this has given us additional incentives to invest in new technologies and launch our own developments. As a result, today our workwear and footwear have evolved into high-tech products that combine protection and comfort.
What new things did you show in the latest PROSAFE catalogue?
In our latest PROSAFE catalog, we've compiled all the latest solutions for 2025. The new catalog features a "PRO Special Projects" section, where we've described lines developed specifically for major partners (e.g., Wildberries, Magnit, and Ozon). We've also highlighted categories of new products: footwear with arc protection and antistatic footwear, and introduced the new 832 model from the SPORT line—lightweight and functional. The catalog also details the updated ELKLAND PROFI+ series—now even more reliable and comfortable for challenging conditions. Overall, this edition of the catalog is user-friendly and informative, focusing on new models and professional solutions for our customers. The catalog is now available on our website, and we've also published news about its release for the convenience of our customers.
How does PROSAFE Group differ from other market players today?
PROSAFE stands out for its comprehensive approach and customer focus. We provide a full cycle—from development to production and certification, creating models tailored to the specific operating conditions of our customers. This allows us to quickly introduce new products and tailor them to individual needs. We are ready to implement projects quickly and ensure fast delivery thanks to our well-coordinated logistics team. We manufacture our products from natural, durable materials and thoroughly test them. Another key strength is our team: the close-knit specialists at PROSAFE Group work daily to improve our products and service. We collaborate with both major dealers and directly with end-users throughout Russia and the CIS, enabling us to quickly respond to market demands. All of this contributes to PROSAFE Group's reputation as a manufacturer that doesn't just produce safety footwear, but truly cares about the safety of its customers.
How would you describe PROSAFE in one word?
Protection.
This word captures the core purpose of our work—ensuring the safety of people's lives and health, as well as caring for our employees. For PROSAFE Group, "protection" isn't just high-quality materials and certifications; it's caring for everyone who wears our products. We strive to ensure that every piece of workwear and footwear provides maximum protection and comfort. The word "protection" reflects our approach: we truly protect the health of our employees, maintain safety in our production facilities, and value our customers' trust.
Link to the original article -
https://getsiz.ru/kak-prosafe-uderzhivaet-lidiruiushchie-pozitsii.html